Posted: July 23, 2012 by Aaron M Zaffuto in Uncategorized

TVLine

Though Political Animals, USA Network’s star-studded “limited series event,” by no means roared out of the gate ratings-wise, laying claim to a piece of the pop culture conversation and generating buzz in other ways could – could – be enough to trigger a Season 2 pick-up.

Facing stiff competition in its July 15 bow – including Breaking Bad‘s final season opener, HBO’s noisy if polarizing The Newsroom and A&E’s ever-rising LongmirePolitical Animals started off with an audience of 2.6 million total viewers and a 0.5 demo rating. In Week 2, those numbers dipped, about 10 percent.

But when asked if there was a ratings target/minimum that would prompt a renewal order, NBC Universal chair Bonnie Hammer shook her head and told TVLine, “We never quite measure it that black-and-white. We want to see what the response is, we want to see who comes [and see]…

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